This page exists, because we think the world would be a better place if the people trying to shape it spoke openly and plainly about their vision for the future.
We think a fine place to do that is on your own /purpose page, like this:
It’s a great space to share the “why” behind the “what”. The thing that gets you out of bed in the morning.
Sharing your purpose means being explicit about the place you ultimately want to take people and about the metrics you use for measuring success. By doing that, you elevate the dialog you can have with users and treat them with greater respect. You also bring them along for the ride, transforming future updates from arbitrary change to progress. Sounds pretty good, right?
If you’re nodding in agreement, why not join us by putting up your own /purpose page? It’s a simple idea for a better world. One in which users are treated as collaborators and co-conspirators, makers are held accountable for their vision, and everyone has a merry, jolly, hell of a good time.
In case these help clarify what this is all about, here are some rules we try to abide by.
We’d love if it you’d join us and create your own /purpose page. If you do, please let us know about it. As implied by the name, it should live at /purpose on your site. Please also send us a 400 x 300px image. We’ll put some of the best examples below.